Using the futures wheel's results, the students argued that sustainability is an important goal, and youngsters, leaders and stakeholders should be convinced about the need to promote it.
The Students of the Tel Aviv Youth University - a project which enables periphery high-school students to take academic courses on the university - have explored the future society. Representing the young generation perspective, they pointed out dilemmas and issues that they'll present as a challenge to the decision-makers, locally and globally.
The first phase was a journey of learning and researching various problems related to the current reality and the future of the Israeli society, through tours and lectures in a variety of subjects.
Using the futures wheel's results, the students argued that sustainability is an important goal, and youngsters, leaders and stakeholders should be convinced about the need to promote it. Therefore, they chose to create a campaign that would promote sustainability.
During the second phase of the activity, the students received practical tools that enabled them to learn different ways to express their opinions, engage large audiences and reach decision makers like lectures about social activity, lobbying, media workshops and more.
With that knowledge on their mind, the young students wrote down a brief for their campaign: they explained the issue, its relevance to the future society, and the ways that they were willing to act.
They had decided to launch a campaign across the Tel Aviv Campus area, and they tried to use Instagram in order to deliver their message.