Influencers on Social Media

We all follow different people in Instagram, some are friends, some are well-known, some are seen as “influencers”. But what influence do they have? Do they make you feel good about yourself, perhaps? Or do they make you feel left out? Do they influence your choices, your purchases, or your feelings? Or do you simply observe?

A group in the UK in South London each followed an influencer for two weeks and wrote down what they felt and thought each day in response to the influencer’s posts. They then reflected on how the influencers were influencing them, and compared their results.

In this activity we are going to do this across different European countries to see whether there are similarities or differences.

Are you between 7 and 30 years old? Join us on the international conversation about influencers

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